Saturday, September 29, 2012

HIDDEN MARKETING STRATEGY



Marketing Strategies are very important to boost Sales. Companies follow many types of Marketing Strategies according to their needs. The Process of marketing never stops, to keep stay in market; big firms follow continuous Marketing Strategy. Companies spend huge amounts every year on marketing of products. Some Marketing strategies are based on temporary products, or some strategies based on continuous process.

Hidden Marketing is one the most unique Strategies of Marketing. There are many ways of marketing but I believe there are two ways more effective than others; first one is media and other one is people to people. Hidden marketing is slowest but very strength and cheaper strategy of marketing. In this strategy you cannot get the second chance to market your product. First Impression is determines your whole strategy. Before apply hidden marketing strategy in any products, it is necessary to first do your homework.    

Marketing is very important for any Brand, to keep in the customer’s minds. People thinking toward any products are generally same (Quality Product with Best Prices), No matter how many same products are in the market.

There are some important tips of Hidden Marketing Strategy.

Market your Products with Intelligence.

Intelligence is very important in Hidden marketing strategy. Never try to impose your products on people. Just let them know about your products specialty and uniqueness but yes of course with intelligence; after all, your main prospective is to market products.

Greet People with confidence.

In Hidden Marketing Strategy, every single person is important in your business, if you lose one person’s confidence it means you lose 50-100 People business. So that, attitude towards every single person or customer is very important. If you cannot do so, it’s not possible to apply hidden marketing strategy in your product.

Treat the Customers with Friendliness

Market your products like a suggestion to friends. Don’t be like a company Representative. Treat your customers as a friend drive him into your path but never try to discourage them to their paths. Marketing your products with confidence and avoid condemn on other products.
 
“People have many choices in products; now it’s your way of marketing strategy to let the customers choose your products”.

Wednesday, September 12, 2012

Diplomatic Management


Employee is usually behaved/treated self-centered from other employees and management.  It’s complicated for management to keep optimistic relations at a very personal level.  Organizations use different strategies to focus on employee satisfaction. But due to the Self-Centered Behavior of employees, organizations face negative impact of employees and for that reason Management adopts Diplomatic Methods for Employees according to their Behavior. Sometimes Strategies leave negative impact and sometimes positive impact on employees.

Diplomacy is a tactic of management to make the Business profitable and office environment friendly. It’s a part of organization.  Management Diplomatic Strategy is not only helpful for organizations but also supportive for employees themselves.

Management is the main part of any organization. Employee’s strategy towards management is usually negative, and might be it is right for him/her self. It’s not possible to find any solution; it depends on the thinking and concern of management for employees and vice versa.  

Sunday, August 26, 2012

Dictatorship (Rules and Regulation) of Office Environment



Motivation and Appreciation is always the main factor of receiving immense results from Employees. Dictatorship is very important for office Environment at some place, but unnecessary Dictatorship for Employees will affect the productivity.

Sometimes, Manager making their decision very aggressively, may be their decision will work for the time been, but for the long-term they will lose the confidence and loyalty of the employees. Managers are the role model of the Departments, being a role model they have to be think wisely and with broadminded.

Healthy relationship between employees and employer is very necessary for the growth of the Organization Productively. Works with love, with Dedication, with punctuality, and with loyalty will always giving great results, rather than works in dictatorship Environment.

Office Environment is very important for every employee; Bad Environment gives employees the mental stress and for this reason employee will not give its total focus on work and eventually it’s also affects the company growth.

Dictatorship is the part of the Organization, to run organization without rules and regulation is not feasible. Good organization use Dictatorship in a political way, employee’s interest is always matter; we cannot force employees to stay in a circle of Dictatorship, but we can define rules and regulations in political way for employees. Therefore, before implement any rule; we have to understand the employee mentality.     

Sunday, August 19, 2012

Is High Grades Employees Good Enough For Companies?


Most of the Advertisement which was published on different Job Portals and Newspapers, it has been seen that employer needs High Grade Academics Records Employees. But the question was, is High grades employees good enough for employer?

Accordingly to the History of Top Success full stories of the world, the answer is unfortunately “NO”.

How firms hiring employees? There is no need for Bad Grade Employees? Only Grades matters during applying in Multinationals? How can Bad grade employees survive in competitive market? What the need of the market? Is Human Resource Dept Making right Decision?

Let we observe the Market, What we think, what is the ration of High and Bad Grades Employees in Market? We all know the answer very well, and we cannot deny the truth.

Human Resource has different process of hiring right candidate; but every different process of hiring Grades always the main requirement. Employees Market is very tuff, and not for Bad Grade Employees. Human Resource playing vital in Market, this is acceptable that Human Resource Need Best and High Grade Employees and also the same Employees deserve Best Placement. We can Judge Employees Educations and Talent, Can we Judge Employees Confidence, Ideas, Thinking, Passion toward work, Hard Working from by Self Assessment and Questioners only?

How can we underestimate those, who are unable to score well? After all we have too many Success full examples.  I.e. Bill Gates, Einstein, Soichiro Honda, Walt Disney, Thomas Edison, Michael Jordan e.t.c.

Why we are waiting for others stories, let we create the history.

Failure is always the First step of success, so why market is not giving chance to whom, who has vision of success. Let them give a chance to Prove; Let them give a Chance to do; Let them give a chance to think; Let them give a platform to work. Sometimes passion works more than Education.

Remember that, we cannot judge anyone without knowing.

The question is remain the same is High Grades Employer Good Enough for Companies?  

Wednesday, August 15, 2012

How to resolve SME (Small Medium Enterprises) Development Hurdles?




Organizations were adopting new methods constantly according to the need of competitive world. To stay in market and compete with big fishes is not a piece of Cake. In the current situation of Economic Slowdown, SME facing hurdles in international Markets. During this time development is a challenge for Every Organization. Big fishes can easily kick out the small one from the Markets through competitive Prices and Products. To keep on the track SME has to follow same necessary steps.

Alliances:-

An alliance is one of the most excellent options for SME. Following the rules of Local market in International Markets is not fruitful anymore. To compete with big organization is difficult for Every SME, but through Alliances it’s possible. When the same nature Businesses come into the one umbrella, the strength of alliances makes them to compete in Markets.

Some of the most important benefits of Business Alliances.

Working in Vast Competitive Area (VCA)
Less threat of fiscal Risk
Range of Products and Quality
Surplus of Target Markets 

Quality of Products & Services:-

In International Markets Prices is not only the main factor to achieve Market focus, Quality of Products and Services also the key aspect of Markets attention. After the alliances of business focus on quality is very important. In Modern world when customers give preference to Quality of products and Services rather than negotiation on Prices. Market always recognized organization through Prices and Quality. Competitive prices with bad Quality were a bad combination.

Maintain and Develops Relations:-

Relations means Business and Business means development. The way to enter in any Market was only a game of Relations. Maintain a relation with old customers is the most important factor to develop new relations. During current economy problem, trust and reliability is very important. The Customers is like a Chain, the one customer follow the back to back path of other, and other will follow others. The strength in relationship is always a way of Business Development.

   

Tuesday, August 14, 2012

Want to Be a Leader or Manager.

Leader or Manager is not the identical thing. Leader always has a long terms vision and Managers was focused on current affairs. Leaders were thinking beyond the boundaries. Managers are crucial for Organizations environment but Leaders are needed for organization growth. Leaders are developers and Managers are Maintainer.

Some of the following Facts between Leaders and Managers.

Managers is a Copy of Leaders

Leaders were focused on People Behavior and Managers were focused on Systems.

Managers Order, Leaders Request.

Leaders has Long-Terms Prospective, Managers has Short-Terms Prospective.


Managers order how and when, leaders request what and why.

Leaders make the people to follow, Managers Order to follow.


Managers demand things, Leaders arrange things.


Perhaps there was a time to accept the different between Manager and Leaders. Companies need Managers and Leaders. Leader is a Brain and Manager is a Backbone.